Small Role, Big Impact: DHL Annual Summit

Built For What's Next

SERVICES

Custom Fabrication with Lighting Integration
Vinyl Printing & Installation
Custom Mural
Live Artwork
On-Site Coordination
Installation
Logistics

Bringing bold artwork and immersive fabrication to the forefront, we partnered with DHL as a creative collaborator for the NOW & NEXT Logistics Summit, expanding beyond initial mural concepts to help shape the visual experience on site. From large-scale murals and live artwork to fabrication, printing, and seamless installation, our work transformed the space into an engaging environment that energized attendees and elevated the event experience.

The brief

The Challenge In Front Of Us

The goal was to create an attitudinal experience that inspires and connects, owning its place as THE category leader through bold artwork and a highly immersive environment.

About the summit

The Moment Arrives

In the fall of 2025, DHL set the stage for what’s next with NOW & NEXT, a logistics summit that brought together leaders from across industries. Focused on the future of global trade and supply chain innovation, the event challenged conventional thinking through immersive experiences, live artwork, and hands-on programming.

How we played a role

Making It Real

Working in close collaboration with DHL’s coordinators, we translated vision into execution through a tightly managed, end-to-end process. Custom fabrication played a key role in shaping the environment, with sculptural elements and integrated lighting built specifically for the space. From wood cylinders to wave-like forms, each piece was fabricated with precision and installed on site to ensure scale, impact, and durability.

Graphic printing and vinyl installation extended the brand across conference booths and meeting rooms, transforming the venue into a cohesive DHL experience. A custom mural anchored the space, while a live artwork created in real time on a large-scale wood ampersand (&) introduced movement and connection. Throughout installation and on-site coordination, our team managed logistics, timelines, and execution to ensure every deliverable came together seamlessly.

Fabrication Process

Working closely with DHL’s point of contacts, we translated their vision into custom pieces built to elevate different spaces. Large letters were fabricated and integrated with lighting to add dimension and impact to the environment.

We also fabricated additional large cylinders and flowing shapes to enhance the space. The result was a cohesive, immersive setting where the physical design and lighting worked together to energize attendees and bring the event experience to life.

Vinyl Print and Installation

With creative provided by DHL, we produced and installed large-scale graphics across conference booths and walls, ensuring consistency across every touchpoint. Our on-site vinyl installation team helped transform the venue from wall to wall into a cohesive, fully branded DHL environment.

Mural Installation

At the entrance of the conference, a custom, brand-forward mural welcomed attendees and set the tone for the event. Designed as a visual anchor and photo opportunity, it framed the space and immediately communicated the bold, immersive energy of NOW & NEXT.

now and next mural projected onto a wall

Live Artwork

To engage attendees throughout the conference, we activated live graffiti on a large-scale wood ampersand (&), a key element of the NOW & NEXT branding. Painted in real time, the artwork became an interactive centerpiece, inviting attendees to leave their mark, sparking conversation, and adding playful energy that brought the event to life.

felix painting the now and next ampersand

The Results

The Future Is Now, Delivered The DHL Way

What began as a simple request for visual impact evolved into a defining moment of the event. We introduced a full mural installation and live artwork experience, inviting attendees to pause, engage, and witness the work unfold in real time. Alongside this, we executed DHL’s vinyl concepts with precision, ensuring every detail felt intentional, cohesive, and unmistakably on brand.